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adidas Home of Soccer at Brooklyn Bridge Park event image
Brooklyn Bridge Park, DUMBO, Brooklyn

adidas Home of Soccer at Brooklyn Bridge Park

Free 3v3 pitches, match screenings and a beer garden under the Brooklyn Bridge — adidas's World Cup takeover of Brooklyn Bridge Park.

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FreeWorld CupWaterfront

This is the World Cup fan zone with the best backdrop in America — a soccer pitch and screening garden set against the Brooklyn Bridge and lower Manhattan. It's free, it runs daily through the final, and unlike a pure watch party you can actually play: 3v3 games run on the pitch alongside the screenings and brand activations. If you want your World Cup summer with skyline views and a ball at your feet, this is the spot.

What to expect

An outdoor soccer village on the waterfront: pickup games on the branded pitch, big screens for select matches, food and beer vendors, and adidas activations with giveaways and appearances. Days without matches are relaxed park hangs; match screenings bring the crowds and chants.

Good to know

  • Free entry, open daily through the tournament
  • A/C to High St or the NYC Ferry to DUMBO gets you closest
  • Bring sneakers if you want to jump into 3v3 pickup
  • Not every match screens here — check the daily schedule before making the trip
  • The beer garden is 21+ with ID; the rest is all ages
  • Golden-hour skyline photos from the pitch are the move

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Common questions

Can anyone play on the pitch?

Yes — the 3v3 pitch hosts open play and organized sessions throughout the day. Come with sneakers and jump in.

Does the adidas Home of Soccer show every World Cup game?

It screens select matches rather than every game — check the schedule at Brooklyn Bridge Park before you go. The space stays open daily either way.

Where exactly in Brooklyn Bridge Park is it?

On the DUMBO end of the park under the bridges — a short walk from the High St A/C stop or the DUMBO ferry landing.

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