The judging panel alone justifies the trip: Big Boi of Outkast, a Brooklyn pup-fluencer named Lumi, and Dogfish Head founder Sam Calagione, scoring matching curls, coordinated outfits and identical facial expressions. First prize is a year of Dogfish Head beer, a year of dog treats, three nights at the Dogfish INN and a travel stipend — absurd stakes for a courtyard contest. Sign-ups happen onsite and close fast.
What to expect
Registration opens at 5pm in the courtyard and slams shut just before six, so arrive with your dog and a costume plan. Between rounds there are giveaways, photo setups and dog-friendly activities, plus craft beers and cocktails for anyone over 21. Judging runs on resemblance and showmanship, which means the crowd reaction genuinely matters.
Good to know
- The D, N and R to 36th Street leave a short walk; Industry City also runs a free shuttle from the subway
- Onsite sign-ups close sharply an hour after registration opens — pre-registering online is the safer route
- You do not need a dog to attend, and dog-less spectators are welcome
- Beer and cocktails are 21+ with ID; the contest itself is all ages
- Courtyard 1/2 is open-air, so check the forecast before you commit to a costume
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Common questions
Do I have to enter to attend?
No — watching is free and open to everyone, dog or no dog.
What does the winner get?
A year's supply of Dogfish Head beers and cocktails, a year of dog treats, three nights at the Dogfish INN, a travel stipend, a gift card, a trophy and a medal.
Who is judging?
Big Boi of Outkast, NYC pup-fluencer Lumi, and Dogfish Head founder Sam Calagione.
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