Pier 45 is the West Village's sun deck — grass, harbor breeze, the Hudson right there — and poppi is dressing Drift In up in Love Island villa styling for an afternoon of free drinks and photo setups. It is the rare brand activation with an actual view attached, and the pier's lawns mean you can peel off and lie down when you are done. Free, walk-up, and about as summer-in-Manhattan as it gets.
What to expect
A branded setup at the Drift In space on the pier with staff pouring samples and styled backdrops for photos. The surrounding pier has lawns, benches and river views that most people use before or after. Expect a young, phone-forward crowd and a line at peak sun.
Good to know
- Pier 45 is at the end of Christopher Street — the 1 to Christopher Street–Sheridan Square is the closest stop.
- Samples run while supplies last, so aim for the earlier half of the window.
- The pier is fully exposed; bring sun protection and water.
- Lawns on Pier 45 are open to the public and free if you want to stay after.
- The Hudson River Greenway makes this easy to reach by bike.
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Common questions
Is it free?
Yes — the activation is free and open to the public, with samples while supplies last.
Where is Drift In?
On Pier 45 in Hudson River Park, at the western end of Christopher Street in the West Village.
Is there seating?
Pier 45 has public lawns and benches around the activation, though they fill on sunny afternoons.
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