Rosie Assoulin builds the kind of sculptural, color-drunk clothing that usually lives behind a four-figure price tag, and this collection puts most of it under fifty dollars — plus her first real home range. The SoHo store is staging the launch as an experience rather than a rack drop, with a community art installation and giveaways for early arrivals. Get there early: collab launches at Target SoHo are picked over by lunchtime.
What to expect
The Broadway store is given over to the collection with an installation you can walk through and staff handing out giveaways while supplies hold. Expect a line before opening, fast movement through the apparel and home sections, and a browsing crowd of stylists and collab hunters.
Good to know
- Target SoHo sits at 600 Broadway, a block from the Prince Street N and R and the Broadway-Lafayette B, D, F and M.
- Collab launches sell through fastest in the first hours after opening.
- Giveaways run while supplies last, so late arrivals get the clothes but not the extras.
- Weekend SoHo sidewalks are slow — budget extra time to get to the door.
- The home pieces are the newest part of the line and tend to be overlooked first.
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Common questions
Is the launch event free?
Yes, the in-store experience and installation are free to attend; you pay only for what you buy.
What is in the collection?
Apparel and accessories plus Rosie Assoulin's first multi-item home category collection, with most pieces priced under $50.
Where is Target SoHo?
600 Broadway, between Houston and Prince Streets in SoHo.
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