Reddit is running a bodega for exactly one weekend, and the corner-store bit goes deep: interactive activations built from its biggest food, beauty, sports and NYC communities, a resident bodega cat named Meowdani, and a register that charges nothing. Every single attendee walks out with a Snoo plushie, plus zines, scratchers and stickers. Sunday night ends with a 9pm blowout where everything left on the shelves is given away.
What to expect
A storefront styled like a New York bodega, with themed experiences from Reddit's food, beauty, fashion, sports and NYC-culture communities to wander through. Free giveaways at every turn — Snoo plushies for all, a custom zine, scratchers, postcards, stickers and cold drinks — plus the resident bodega cat, Meowdani.
Good to know
- Entry requires a Reddit account — staff on-site can help anyone in your group create one.
- No RSVP needed; drop in any time, 10am-10pm on either day.
- Every attendee gets a free Snoo plushie, plus a zine, scratchers, postcards and stickers.
- Blowout sale Sunday 9-10pm: all remaining merch is given away.
- All ages, wheelchair accessible, and security is present at all hours.
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Common questions
Is the pop-up free?
Yes — the experience is 100% free. All you need to enter is a Reddit account.
Do I need to RSVP?
No. Just stop by any time from 10am to 10pm on August 29 or 30.
What if people in my group don't have a Reddit account?
No worries — staff will be on-site to help create accounts with them.
What's the blowout sale?
From 9 to 10pm on Sunday, August 30, all remaining merch and salvageable pop-up products are given away.
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