About
Bright, cute ads from the studio Lefor-Openo papered de Gaulle's France in cheer; Poster House surveys their twelve-year career.
Postwar France was broke, bruised and reshaped by Charles de Gaulle, yet its street posters sold cheer, cute characters and consumer optimism. Poster House follows that contradiction through Lefor-Openo, working alongside names like Raymond Savignac, and the show comes with the first English-language book on the studio. If you love midcentury illustration, this is a charming new show with a sharp historical edge.
What to expect
Expect colorful midcentury advertising posters in the museum's Programs Gallery, framed by context on de Gaulle-era economics, shopping habits and morals. It is a compact show that pairs with the larger main-gallery exhibition.
Good to know
- At Poster House, 119 West 23rd Street, near the F/M and 1 at 23rd Street
- In the Programs Gallery, a smaller space than the main gallery
- Great for illustration and advertising fans
- Accompanied by the first English-language book on Lefor-Openo
Common questions
Who were Lefor-Openo?
A French poster studio whose twelve-year career Poster House uses to explore postwar French society.
Is it a big show?
It is in the Programs Gallery, a smaller companion to the main-gallery exhibition.