Postwar France was broke, bruised and reshaped by Charles de Gaulle, yet its street posters sold cheer, cute characters and consumer optimism. Poster House follows that contradiction through Lefor-Openo, working alongside names like Raymond Savignac, and the show comes with the first English-language book on the studio. If you love midcentury illustration, this is a charming new show with a sharp historical edge.
What to expect
Expect colorful midcentury advertising posters in the museum's Programs Gallery, framed by context on de Gaulle-era economics, shopping habits and morals. It is a compact show that pairs with the larger main-gallery exhibition.
Good to know
- At Poster House, 119 West 23rd Street, near the F/M and 1 at 23rd Street
- In the Programs Gallery, a smaller space than the main gallery
- Great for illustration and advertising fans
- Accompanied by the first English-language book on Lefor-Openo
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Common questions
Who were Lefor-Openo?
A French poster studio whose twelve-year career Poster House uses to explore postwar French society.
Is it a big show?
It is in the Programs Gallery, a smaller companion to the main-gallery exhibition.
