Haus of K: Seoul Beauty Lounge event image
Hana House, 345 Adams Street, Downtown Brooklyn, Brooklyn

Haus of K: Seoul Beauty Lounge

A free immersive K-beauty lounge in Downtown Brooklyn — AI skin consults, color matching, a Seoul-style cafe and makeup masterclasses.

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Haus of K bottles the energy of a Seoul beauty district into a free, summer-long lounge in Downtown Brooklyn, and it is far more than a shop. The draw is the hands-on programming — AI skin analysis and color matching, makeup masterclasses, Korean desserts and tea in the cafe, plus wellness and cultural workshops with curated K-beauty brands to sample. If you are into skincare, K-culture or just a beautifully designed free hangout, this is one of the summer's most giftable, of-the-moment pop-ups.

What to expect

Walk through a styled, Seoul-inspired space where you can get an AI skin consultation, try color matching, browse curated K-beauty brands and grab a coffee or Korean dessert in the cafe. Scheduled masterclasses, wellness sessions and cultural workshops run regularly, so there is usually something happening to join.

Good to know

  • Take the A/C/F or 2/3/4/5 to the Jay Street or Borough Hall hub in Downtown Brooklyn, then a short walk
  • Entry is free, though some products and treatments are available to purchase
  • Drop-in friendly, but checking the program schedule helps you catch masterclasses and workshops
  • Indoors and air-conditioned — a comfortable option on hot days
  • Best for skincare and K-culture fans, friend groups and gift-shoppers
  • Easy to pair with Downtown Brooklyn shopping or DUMBO nearby

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Common questions

Is Haus of K free to visit?

Yes — admission to the lounge is free all summer; individual products and select treatments are available to buy.

What can I actually do there?

You can get AI skin consultations and color matching, attend makeup masterclasses, sample K-beauty brands, and enjoy a Seoul-style cafe and workshops.

Where is it?

It is at Hana House, 345 Adams Street in Downtown Brooklyn, open daily through the end of August.