Sephora's debut Summer Club reimagines the brand as a poolside hospitality experience, taking over the Vale Pool at The William Vale with a beauty library, complimentary SPF stations and a perpetually stocked product kiosk. It is one of summer's most photogenic branded activations, blending a Williamsburg rooftop pool day with skyline views and beauty perks. If you are after an Instagram-ready way to spend a sunny afternoon, this pop-up delivers the cabana fantasy.
What to expect
Expect a styled rooftop pool scene with beauty touchpoints throughout — borrow tools from the Beauty Library, refresh at SPF stations and browse the Sephora kiosk between dips. Hotel guests get complimentary access, while locals can buy day-pass packages for poolside time. The atmosphere is social, sunny and built for photos.
Good to know
- Located atop The William Vale; take the L to Bedford Avenue or the G to Nassau Avenue
- Hotel guests get complimentary access; locals purchase day-pass packages
- Local passes typically cover morning hours, so plan your timing accordingly
- Bring swimwear and sun protection; SPF is available on site
- Spaces fill on hot, sunny days — reserve ahead when possible
- Best for a stylish pool day rather than a budget outing
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Common questions
Can locals visit, or just hotel guests?
Both — access is complimentary for hotel guests, and locals can buy day-pass packages to use the pool experience.
What is included?
A Sephora Beauty Library for renting tools, complimentary SPF stations and a kiosk of fan-favorite products, all poolside.
How long does the activation run?
The Summer Club operates daily for the season, into early September.
