Smorgasburg's sweetest day of the year gets a sequel: after July's Prospect Park edition drew Tipsy Scoop's boozy churns, Sam's Fried Ice Cream, and Paletas Morelia, the Great Ice Cream Fair lands on the Williamsburg waterfront for one Saturday. Ten-plus curated ice cream vendors fold into the regular market at Marsha P. Johnson State Park, with the East River and Manhattan skyline as the backdrop — and entry costs nothing.
What to expect
A dedicated run of 10+ ice cream vendors set up alongside Smorgasburg Williamsburg's usual Saturday lineup, with ice-cream-forward specials across the market. The fair is billed as an all-ages celebration with family-friendly activities and live performances, running 11am to 6pm in the open park along the East River.
Good to know
- Entry is free — vendors are pay-as-you-go, so bring a card or cash
- Arrive at the 11am open for the shortest lines; late-August sun plus ice cream means eat it where you buy it
- L train to Bedford Av or the NYC Ferry to North Williamsburg both put you a short walk from 90 Kent Ave
- It's an outdoor park event — all-ages, stroller-friendly, no indoor backup
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Common questions
Is entry really free?
Yes — entry to the fair and the market is free. You pay each vendor directly for whatever you eat.
How is this different from the July ice cream fair?
This is Part Two of the same series. The July 19 edition ran at Prospect Park's Breeze Hill; this one folds the fair into the regular Saturday Smorgasburg at Marsha P. Johnson State Park in Williamsburg.
Is it good for kids?
Yes — Smorgasburg bills the fair as a fun-filled, all-ages celebration with family-friendly activities and live performances alongside the vendors.
