Tonymoly is the brand that made K-beauty packaging a collector's category — the egg pore sticks, the panda sleeping pack — and its twentieth birthday pop-up on Spring Street is a free walk-in with samples and gifts. It runs all weekend rather than a single afternoon, which makes it the most forgiving stop on the SoHo pop-up circuit. Bring a tote; the giveaways add up.
What to expect
A storefront styled for the anniversary with product displays, testers and staff distributing samples and gifts. Visits are quick and the line moves. Expect a young, K-beauty-fluent crowd doing several SoHo pop-ups in one trip.
Good to know
- 21 Spring Street is around the corner from the Spring Street 6 station.
- Free entry with samples and gifts while supplies last.
- It runs multiple days, so an off-peak morning is the easiest visit.
- Several other SoHo activations sit within a few blocks.
- Weekend crowds on Spring Street are heavy — build in walking time.
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Common questions
Is it free?
Yes, the anniversary pop-up is free to enter with giveaways while supplies last.
How long does it run?
Across the weekend at the Spring Street location.
What is Tonymoly?
A Korean beauty brand known for playful packaging and sheet masks, marking twenty years with this pop-up.
