About
Buy a single viral Koyo strawberry instead of a whole box at Oishii's first retail kiosk inside Chelsea Market, plus exclusive pastries.
Oishii's indoor-grown strawberries became a social-media status fruit, and this Chelsea Market kiosk is the brand's first shop of its own, selling the single Koyo Berry so you can taste one without committing to a tray. The counter adds exclusive pastries, premium preserves and imported Japanese goods to the berries. If you have seen the unboxing videos and wondered what the fuss is about, this is the cheapest way to find out before it closes.
What to expect
The kiosk is inside Chelsea Market among its food vendors. Expect a small display counter of Connoisseur Grade berries, gift boxes, preserves and pastries, and a quick transaction rather than a sit-down stop — eat as you walk the market.
Good to know
- Nearest trains: the A, C, E and L at 14th Street–Eighth Avenue.
- The kiosk only operates late in the week, so the holiday Monday is not an option.
- Chelsea Market gets crowded on weekend afternoons; go close to opening for a calmer visit.
- Berries are delicate — eat them soon or carry them flat.
- Pair it with a walk on the High Line, which has an entrance steps from the market.
More pop-ups this weekend
Common questions
Can I buy just one strawberry?
Yes. The kiosk sells the viral Koyo Berry individually alongside larger gift boxes.
Is there more than berries?
Yes, the kiosk also carries premium preserves, exclusive pastries and curated items from Japan.