Celebrate the first public pour of SOMA, a lightly sparkling, low-ABV tropical ferment inspired by Kerala’s toddy tradition. The evening includes specialty SOMA cocktails, complimentary drinks, light bites, local vendors, an on-site tattoo artist, music, and a DJ set from 8:30 to 9:30 PM. The exact New York City venue is shared after registration. Guests must be 21 or older to consume alcohol.
What to expect
Celebrate the first public pour of SOMA, a lightly sparkling, low-ABV tropical ferment inspired by Kerala’s toddy tradition. The evening includes specialty SOMA cocktails, complimentary drinks, light bites, local vendors, an on-site tattoo artist, music, and a DJ set from 8:30 to 9:30 PM. The exact New York City venue is shared after registration. Guests must be 21 or older to consume alcohol.
Good to know
- Standard ticket $22 through October 12; last-call ticket $27 beginning October 13. Current pricing and fees are shown on Luma.
- 21+ to consume alcohol
- Anyone interested in food, drink, music, and meeting new people in NYC.
- Friday, October 16, 2026, 6:00–10:00 PM
- Private New York City venue, New York, NY; exact address provided after registration
- Standard ticket $22 through October 12; last-call ticket $27 beginning October 13. Current pricing and fees are shown on Luma.. See the official page for tickets.
Going? Keep it.
Common questions
What are the age requirements?
21+ to consume alcohol
What experience do I need?
Anyone interested in food, drink, music, and meeting new people in NYC.
When is The Ritual of SOMA Launch Party?
Friday, October 16, 2026, 6:00–10:00 PM
Where is The Ritual of SOMA Launch Party?
Private New York City venue, New York, NY; exact address provided after registration
How much does The Ritual of SOMA Launch Party cost?
Standard ticket $22 through October 12; last-call ticket $27 beginning October 13. Current pricing and fees are shown on Luma.. See the official page for tickets.