More than 50 independent SWANA and South Asian designers, jewelers, artists, beauty brands and food vendors set up in one Industry City hall for El Souq's first Brooklyn edition. 360 Record Shop spins alongside headliner DJ Mansaf Mama, turning a shopping trip into a daytime party. If you like discovering small brands before they blow up, this is a strong Sunset Park stop.
What to expect
Rows of vendor tables across fashion, jewelry, home goods, art and beauty, with food stalls and DJs keeping the room lively. It is laid out as a marketplace-meets-hangout, so people linger and browse rather than rush through.
Good to know
- It is in Industry City Building 5-2-A, second floor, entered via 220 36th Street.
- The D/N/R to 36 St is the closest subway; the R also stops at 25 St.
- Tickets or RSVPs are handled on Eventbrite, linked from Industry City's event page.
- Bring a tote; many makers are small businesses and card acceptance can vary.
- Industry City's food hall and courtyards are nearby for a longer afternoon.
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Common questions
What does SWANA mean?
Southwest Asian and North African, a regional term that includes the Arab world, Iran, Turkey and nearby cultures.
Where in Industry City is it?
Building 5-2-A on the second floor, at the 220 36th Street entrance in Sunset Park.
