RE/DONE, the Los Angeles denim label known for reworking vintage Levi's, is using a Broome Street storefront as a test lab where an interactive smart mirror suggests complete looks and displays update as you pick items up. It is also where you can see Kaia Volume 1, Kaia Gerber's first collection for the brand. If you care about where in-store fashion tech is headed, or just want the Gerber pieces, it is a focused SoHo stop.
What to expect
You browse RE/DONE's upcycled vintage and original designs while RFID tags trigger product displays, then use the fitting-room smart mirror for size and styling suggestions. Customization is offered alongside the collection.
Good to know
- Take the 6 or C/E to Spring Street, or the N/R to Prince Street; the store sits in the SoHo cast-iron district.
- It functions as a working retail store, so browsing is the main activity.
- The space is slated to become RE/DONE's permanent New York shop after the lab period.
- Pairs easily with a SoHo afternoon including PleasingLand on Broadway.
- Best for denim fans and people curious about retail tech.
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Common questions
What is the Retail Innovation Lab?
A tech-enabled RE/DONE pop-up from fashion platform N4XT and SAP, with a smart mirror, RFID product recognition and styling recommendations.
Can I buy Kaia Gerber's RE/DONE collection there?
The lab carries Kaia Volume 1, her first collection with the brand.
