Pleasing built its reputation on nail polish that feels like a toy and smells like a memory, and PleasingLand is that idea turned into a shop you can walk through. The brand calls it an exploration of the senses you touch, smell and hear your way around, stocked with fragrance, apparel and its Loop collaboration. It holds Broadway until November 1 and costs nothing to enter.
What to expect
Pleasing describes PleasingLand as a walkable, shoppable exploration of the senses that you touch, smell and hear your way through, rather than a conventional shop floor. The New York edition carries the fragrance and apparel ranges alongside the Pleasing x Loop collection, which the brand frames as extending its interest in how things look and feel into how they sound. Earlier PleasingLand editions in Amsterdam ran free nail-polish stations and
Good to know
- Open 12pm-7pm Tuesday to Sunday and closed Mondays, so all three weekend days are open.
- American Express card members get in an hour early, 11am-12pm daily.
- 433 Broadway sits a few blocks from the Canal Street subway hub.
- The New York run ends Sunday, November 1.
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Common questions
Does it cost anything to get in?
No. Entry is free. You pay only for what you buy from the fragrance, apparel and Loop collaboration ranges.
When is it open that weekend?
Friday, Saturday and Sunday all run 12pm to 7pm, with an 11am American Express early-access hour before the public opening.
How long is the pop-up in town?
Pleasing lists the New York run as Wednesday, August 26 through Sunday, November 1, closed Mondays throughout.
