DedCool, the gender-neutral LA fragrance label, opens its first New York café and retail pop-up on Mott Street to launch Mocha Magic, a coffee-inspired perfume, pairing café drinks with a chance to smell the scent on skin. It is a very Nolita weekend stop: cute cups, merch you cannot get elsewhere and a gift for the first 50 people in line each day. If you like building a Saturday around small shops and coffee, put this at the top of the route.
What to expect
Line up on Mott Street, then step into a café-style counter serving drinks inspired by the Mocha Magic launch. Inside there is fragrance sampling, exclusive DedCool merch and gifts with purchase, and the first 50 guests each day receive a special gift.
Good to know
- Nearest trains are the 6 at Bleecker Street and the B, D, F and M at Broadway–Lafayette.
- The first 50 people in line each day get a gift, so early arrival matters if you want one.
- Nolita sidewalks are tight, so expect the line to stretch along the block at peak hours.
- Pairs well with the Heaven Mayhem pop-up a short walk west in SoHo.
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Common questions
What is Mocha Magic?
It is DedCool's new coffee-inspired fragrance, and the café pop-up was created to celebrate its launch.
Do I need to RSVP?
DedCool lists the pop-up on Partiful, where you can RSVP, and it is open daily during the run; the first 50 in line each day get a special gift.
