Heaven Mayhem's vintage-inspired statement earrings, eyewear and laptop cases have been worn by Hailey Bieber, Rosie Huntington-Whiteley and Sofia Richie, and this is the first time the online label has a physical shop. Founder Pia Mance fills Shopify's Greene Street space with best-sellers, a photobooth and partner gifts. If you have been eyeing a piece online and want to try it on first, this SoHo weekend is the chance.
What to expect
Expect a line on Greene Street, then a store set up with Heaven Mayhem's full accessories range to browse and try on, plus a photobooth. Gifts with purchase come from Youth to the People, Summer Fridays and Heaven Mayhem, and opening day adds free matcha from Tuckshop for the first 100 guests.
Good to know
- Nearest trains are the R and W at Prince Street and the B, D, F and M at Broadway–Lafayette.
- The brand accepts only credit card or Apple Pay, and all items are final sale.
- RSVP is encouraged but does not guarantee entry, and a line is expected at times.
- The first 100 guests on opening day get free matcha from Tuckshop.
- Shopify NY hosts workshops and events, so check its space for other programming while you are there.
Going? Keep it.
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Common questions
Do I need to RSVP?
No. The brand says an RSVP is encouraged but not required, and it does not guarantee entry.
Can I pay with cash?
No. Heaven Mayhem accepts credit card or Apple Pay only, and all sales are final.
What is Shopify NY?
A space at 131 Greene Street where Shopify hosts entrepreneurs, workshops, panels and brand pop-ups like this one.
