Founded in Paris a century and a half ago, LANCEL is celebrating with 15 special editions of its Premier Flirt bag, each in the signature LANCEL Red with its own twist, gathered in Printemps' Playroom. It is a focused, collector-minded capsule rather than a sprawling store. If you follow French leather goods or want a close look before the capsule leaves, the pop-up closes the following weekend.
What to expect
The capsule occupies the Playroom inside Printemps' One Wall Street store, where the 15 anniversary editions are displayed and available to shop. It is a browse-and-buy stop that takes a few minutes, easily folded into a wider Printemps visit.
Good to know
- Nearest trains: the 2, 3, 4 and 5 at Wall Street, or the J and Z at Broad Street.
- The Playroom also hosts Printemps' photobooth and claw machine activations.
- Best for handbag and French fashion fans; casual shoppers may prefer a quick look.
- Pair it with a glass at the Louis Roederer Champagne Bar in the same building.
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Common questions
What is in the LANCEL capsule?
Fifteen special editions of the Premier Flirt bag, each featuring LANCEL Red and highlighting a different element of the house's character.
Where in Printemps is it?
In the Playroom at Printemps New York, One Wall Street.




