Kinokuniya's flagship across from Bryant Park has turned over a section of the store to Miffy, Dick Bruna's minimalist Dutch rabbit, stocked with licensed Just Dutch merchandise. It is a small, low-key pop-up, but Kinokuniya is already a destination for manga, stationery and Japanese snacks, so it rewards a longer browse. If you're heading to Bryant Park anyway, it's an easy add-on for Miffy collectors.
What to expect
You find a dedicated Miffy display inside the bookstore of Just Dutch merchandise, then keep browsing the store's manga, art books and stationery floors. Spending past the store's threshold on qualifying items earns a free Miffy keychain while stock lasts.
Good to know
- Take the B, D, F or M to 42 St–Bryant Park; the store faces the park on Sixth Avenue.
- The keychain gift is limited and depends on a qualifying purchase, so ask staff which items count.
- The store's manga, art-book and stationery sections make it easy to linger.
- Midweek browsing is calmer than weekend afternoons.
- Good for Miffy fans, kids and stationery collectors.
More pop-ups this weekend
Common questions
Do I need a ticket for the Miffy pop-up?
No. It is a shopping event inside Kinokuniya New York with no entry fee mentioned.
Is there a free gift?
Kinokuniya offers a complimentary Miffy keychain with qualifying purchases while supplies last.