PleasingLand turns Harry Styles' lifestyle brand into a walk-through of the senses at 433 Broadway: follow your nose to a fragrance match, handle exclusive New York apparel and step into the Pleasing x Loop Discovery Room to hear what the earplugs do. It plays more like an installation than a shop, running alongside Styles' Garden residency. If you're in SoHo, pair it with the tour merch shop in the East Village.
What to expect
You move through stations devoted to smell, touch and sound, trying fragrances, browsing city-exclusive clothing and nail and beauty products, then testing Loop earplugs. American Express Card Members can come in during an early-access hour and use a dedicated checkout line.
Good to know
- Take the 6, J, Z, N, Q, R or W to Canal Street; the shop is on Broadway at the SoHo edge.
- Check the opening days before an early-week visit; the shop does not open every day.
- American Express Card Members get early access each open day plus a gift with purchase.
- Expect fan crowds on residency concert days; earlier in the afternoon tends to be easier.
- Suits fragrance shoppers, Styles fans and anyone collecting SoHo brand pop-ups.
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Common questions
Who is behind PleasingLand?
Pleasing, the lifestyle brand founded by Harry Styles, presented with American Express.
Is this the same as the Harry Styles merch shop?
No. The Together, Together tour merch shop is a separate pop-up at 22 East 2nd Street.
What is the Loop Discovery Room?
A space inside PleasingLand, run with Loop Earplugs, where visitors hear how the earplugs change sound.
