SACHEU, the Gen Z beauty brand that grew up on TikTok, takes over a West Chelsea gallery building with an immersive skylight installation and three days of games, prizes and one-on-one product consultations. The brand says every attendee gets a full-size product while supplies last, and founder Sarah Cheung is set to appear. If your For You page is full of SACHEU hauls, this is the in-person version worth the walk to Eleventh Avenue.
What to expect
Expect a line at the door, then a branded space built around a skylight installation where you can try SACHEU products, play games for prizes and get a personalized consultation. Gifts with purchase are available, and there is a separate gift for anyone who shows a recent Ulta receipt for SACHEU.
Good to know
- Nearest train is the C or E at 23rd Street, then a walk west toward Eleventh Avenue.
- RSVP does not guarantee entry; it is first come, first served and subject to capacity.
- Full-size product and gifts are while supplies last, so earlier is better.
- Bring a physical or online Ulta receipt showing a recent SACHEU purchase to claim the extra gift.
- The block is lined with Chelsea galleries if you want to make an afternoon of it.
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Common questions
Does an RSVP guarantee entry?
No. SACHEU's Eventbrite page says entry is first come, first served and subject to venue capacity.
Will Sarah Cheung be there?
The brand lists a chance to meet founder Sarah Cheung among the highlights of the pop-up.
How do I get the gift with purchase?
Show an Ulta Beauty receipt for a SACHEU product bought within the prior week to receive an exclusive gift, while supplies last.
